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Bootstrap – From Ideas to Reality (Newsletter for Startups) – April

Don’t worry about failure; you only have to be right once” – Drew Houston, co-founder of Dropbox

Brick and Mortar
India Accelerator (IA)- All about turning ideas into assets.
IA runs mentorship driven incubation and acceleration programs for startups in mobile technology, finance, gaming, e commerce, and mobility. The aim is to achieve both a financial return and a positive economic & social impact. The guiding principle being “Accelerating with purpose,” i.e. to actively pursue positive social change, but not through philanthropy.

India Accelerator is the only GAN (Global Accelerator Network, having reach in 6 continents and 100 cities) partnered, mentorship driven, incubation program in India.

GAN Numbers

4 BILLION $923K 21,622 JOBS
Raised In Financing Funding Per Company Jobs Generated

 

  • Start Up Academy: The Start Up Academy helps founders during their ideation phase.by giving access to resources to help validate their idea, build a MVP, test, research, and interact with founders of co – startups.
  • Co Work: The office infrastructure helps startups with office coworking space, general business assistance, access to exclusive events, and to a network of entrepreneurs, innovators, mentors, and friends.
  • Co Live solutions. It is believed that entrepreneurship is not a job, but rather a life style. The founders incubated in our program are helped in achieving this, with state of the art living facilities.

For further details visit: https://www.indiaaccelerator.co/

The Gyaan Corner: Service Exports from India Scheme (SEIS)

Service Exports from India Scheme (SEIS)

The Government has introduced the Service Exports from India Scheme (SEIS) under the Foreign Trade Policy (FTP), 2015-20.Under SEIS, the service providers of notified services are incentivized in the form of Duty Credit Scrips at the rate of 3 or 5% on their net foreign exchange earnings. These SEIS scrips are transferable.

Entitlement and utilization under SEIS
Scrips can be utilized for the payment of:

  • Basic customs duty for import of inputs or goods, with certain exceptions
  • Custom Duties in case of EO defaults for Authorizations under advance authorizations/EPCG etc
  • Payment of composition and application fee under FTP and payment of value shortfall in Export Obligation

Eligibility
(a) Service Providers of notified services, located in India subject to conditions as may be notified.

(b) Such Service Provider should have minimum net free foreign exchange earnings in preceding financial years for:

  • Providers and sole proprietorship: US$10,000
  • Others: US$15,000

(c) Payment in Indian Rupees for service charges earned on specified services, shall be treated as receipt in deemed foreign exchange as per guidelines of Reserve Bank of India.

(d) Net Foreign exchange earnings for the scheme are defined as under:

  • Net Foreign Exchange = Gross Earnings of Foreign Exchange minus Total expenses / payment / remittances of Foreign Exchange by the IEC holder, relating to service sector in the Financial year.

(e) If the IEC holder is a manufacturer of goods as well as service provider, then the foreign exchange earnings and Total expenses / payment / remittances shall be taken into account for service sector only.

(f) In order to claim reward under the scheme, Service provider shall have to have an active IEC at the time of rendering such services for which rewards are claimed.

 

Rate of incentives under SEIS scheme for service exporters       

Category of Service Services included Rate
Professional Legal servicesAccounting, auditing and Taxation,Architectural servicesEngineering services, Medical services etc. 5%
Research & Development Natural Sciences, social science and humanity
Renting/Leasing Ships, aircrafts and transport equipment
Audiovisual Motion picture and distribution, radio and television etc.
Construction Building, civil engineering, installation and assembly
Educational Primary, secondary and higher
Environmental Sewage, waste disposal and sanitation
Health Hospital services
Recreational, Cultural Entertainment, news agency, sporting
Transport & Auxiliary Passenger, freight, rental of vehicles, towing services
Other Business services Advertising, management consulting, photography, security etc.
Tourism & travel Travel agency, tourist guide
Hotels, restaurants 3%

 

Application procedure

  • An application for obtaining Duty Credit Scrip shall be filed within a period of 12 months from the end of relevant financial year of claim period.
  • Such application is filed online for a financial year on annual basis in form ANF 3B using digital signature.
  • Once this option is exercised, no change would be allowed for claims relating to that year.

 

Validity Period of Duty Credit Scrips

Duty Credit Scrip shall be valid for a period of 18 months from the date of issue.

Penny to Pounds
Sr. No.DateStartup NameIndustry/ VerticalCity / LocationInvestors’ NameInvestment TypeAmount ( $)
1Mar-01-2017OlaConsumer InternetBangaloreSoftBank Group CorpPrivate Equity330,000,000
2Mar-01-2017BelongConsumer InternetBangaloreSequoia Capital IndiaPrivate Equity10,000,000
3Mar-01-2017SeenitConsumer InternetKolkataCalcutta Angels Network (CAN), Augment VenturesSeed FundingN/A
4Mar-01-2017PaalakECommerceNew DelhiVishwadeep Bajaj, Harsh Kundra, NandkumarRane, LN Buddharaju, AnupamTyagiSeed FundingN/A
5Mar-02-2017Celes CareConsumer InternetHyderabadVentureast, Endiya Partners, Eight Roads Ventures, F-Prime Capital PartnersPrivate Equity1,500,000
6Mar-02-2017KaromiTechnologyChennaiIdeaspring CapitalSeed Funding500,000
7Mar-02-2017Red CarpetConsumer InternetGurgaonLightspeed Venture PartnersPrivate Equity2,500,000
8Mar-02-2017KreateKonnectTechnologyVadodaraLangoorSeed FundingN/A
9Mar-02-2017CreditMantriConsumer InternetChennaiQuona CapitalPrivate Equity7,600,000
10Mar-06-2017Juno ClinicConsumer InternetMumbaiAtul NisharSeed Funding1,200,000
11Mar-06-2017SummerlabelConsumer InternetGurgaonAneesh Seth, Tushar MittalSeed Funding150,000
12Mar-06-2017PickMeConsumer InternetMumbaiSIDBI Venture Capital FundPrivate Equity1,790,000
13Mar-09-2017AppBrowzerConsumer InternetBangaloreDeepak GurnaniSeed Funding500,000
14Mar-09-2017MagicBricksConsumer InternetMumbaiTimes Internet LtdPrivate Equity4,500,000
15Mar-15-2017LatestOneeCommerceHyderabadFlorintree, Mathew Cyriac, Chidambaram Palaniappan, Bharat ShethPrivate Equity3,350,000
16Mar-15-2017FrapperzConsumer InternetKolkataUndisclosed InvestorSeed Funding100,000
17Mar-16-2017mPaaniConsumer InternetMumbaiIDG Ventures, Blume Ventures, Saha Fund,Private Equity1,350,000
18Mar-16-2017ShilpMISTechnologySuratPuneet Gupta, Nimitt Desai & OthersSeed FundingN/A
19Mar-16-2017POPxoConsumer InternetNew DelhiGREE Ventures, Kalaari Capital and IDG Ventures India, Summit Media, Atul Goel, and Gurpreet SinghPrivate Equity3,100,000
20Mar-16-2017FitsoConsumer InternetGurgaonSujeet Kumar, Bhupender Singh, YashishDhaiyaSeed Funding200,000
21Mar-21-2017FlipkarteCommerceBangaloreMicrosoft, eBay, Tencent HoldingsPrivate Equity1,400,000,000
22Mar-21-2017AirpayTechnologyMumbaiKalaari Capital, Rakesh and Rajesh JhunjhunwalaPrivate Equity3,670,000
23Mar-21-2017MyGlammConsumer InternetMumbaiL’OccitanePrivate Equity5,300,000
24Mar-24-2017BizomTechnologyBangaloreOjas VenturesSeed Funding382,000
25Mar-24-2017BabyonBoardConsumer InternetBangaloreMahavir Sharma, Vishal Jain, RohitSethi, Gaurav LuniyaSeed FundingN/A
26Mar-24-2017DelhiveryTechnologyNew DelhiCarlyle Group, Tiger GlobalPrivate Equity100,000,000
27Mar-28-2017FyndECommerceMumbaiVenture CatalystsPrivate Equity500,000
28Mar-28-2017WigzoTechnologyNew Delhi3one4 capitalPrivate EquityN/A
29Mar-28-2017DoneThingConsumer InternetGurgaonBrand CapitalPrivate Equity300,000
30Mar-30-2017Indus OSTechnologyMumbaiJSW Ventures, VenturEastPrivate EquityN/A
31Mar-30-2017Emflux MotorsTechnologyBangaloreMeher Roy, Nikhil Arora, Meet Kanodia, KritSankalp, Nitish Singh, Risabh GuptaSeed FundingN/A
32Mar-30-2017Klinic AppConsumer InternetGurgaonOm ChaudhrySeed FundingN/A
33Mar-31-2017JhakaasConsumer InternetMumbaiMalini Patel, Stelcore Management Services, Anjani PrasadSeed Funding155,000
34Mar-31-2017Oriano SolarTechnologyMumbaiSamridhi FundPrivate Equity3,000,000
35Mar-31-2017BigBasketECommerceBangaloreTrifecta CapitalPrivate Equity7,000,000
36Mar-31-2017RooterConsumer InternetNew DelhiIntex TechnologiesPrivate EquityN/A
37Mar-31-2017FalconBrickTechnologyBangaloreSatveerThakral, LetsVenture, Mumbai AngelsSeed FundingN/A
38Mar-31-2017IcertisTechnologyPuneB Capital Group, Ignition Partners, Greycroft, e.ventures,? Eight Roads VenturesPrivate Equity25,000,000
Tick Tac Toe
April 07April 10April 18April 20April 25April 31
TDS/TCS Challan
PT Payment
GSTR-4 (Jan- Mar 2018) [Composition levy]
GSTR- 3B (March)
PF returnDue date for furnishing of challan-cum-statement in respect of tax deducted under Section 194-IA & 194-IB in the month of March, 2018.
GSTR-1 (Feb) - for registerd persons with aggregate turnover more than 1.5 crores
Due date for filing PF Annual Return due date
Quaterly GSTR-1 (Jan- Mar 2018)
Meet and Greet

1. April 7, 2018: CoLearnBlockchain Hyderabad: Insight Talks + Startup Showcase:

eChai will be hosting the series of Co Learning sessions across the nation in 40+ Cities in April 2018. The Hyderabad edition will be co-hosted by Trillion Co Working. The CoLearnBlockchain series of programs will bring together Blockchain enthusiasts, developers and industry leaders to connect, share & collaborate. It will have three primary tracks:

• Technology – The Tech part of Blockchain
• Economics – The Crypto currencies
• ICOs – Demos of Blockchain Projects/Startups

The speakers list coming up. It will be an awesome Co Learning Experience. Do send us an email at jatin@eChai.in – in case if you want to present your venture at CoLearnBlockchain Programs.

Time: 4:00 PM on wards
Venue: Trillion: Colearn Cowork Cocreate, West Hyderabad

2. April 7, 2018 : Investors & Founders Meet up-Mumbai

About the Speaker:

Rohit Krishna, Investor at WEH Ventures Previously Rohit was with Spark Capital in their public markets team WEH Ventures is a Sector agnostic early stage venture fund Portfolio companies of WEH Ventures: SmallcasePratilipi Want to meet founders having: Passion & Clarity of thought & Startups with: Early signs of Product-market fit

Time: 11:00 AM on wards
Venue: Of10, Mumbai Central Suburbs

3. April 8, 2018 – Digi Sessions Conference

Opportunity to Meet Best Digital Marketers like
• Rajeev Kumar- Digital Evangelist
• Mobile Marketing Consultant -Shashank Srivastava
• Digital Marketing Strategist ArbabUsmani
• Co-Founder Uppskill Ankit Singla

Sessions on Following Topics like:
• How to get Google Featured Snippet Position in SERP’S
• Affiliate Marketing Session
• Viral Marketing Detail Aspect
• Blogging and Earning Scope
• Live Case Studies Via Digital Experts
• Panel Discussion on all the aspect of Digital Marketing

Time: 9.00 AM to 6.00 PM
Venue: 91Springboard Sector 1 Noida, Delhi
Entry Fee: INR 499

4. April 12,2018: AIMA LMA SUMMIT & NATIONAL MANAGEMENT CONVENTION

This is a flagship initiative of KMA & AIMA to bring the best and the brightest Leaders, Visionaries, and Entrepreneurs across the Country on one platform. 20 Eminent Speakers and 2000 Delegates from the length and breadth of the country would join Convention for Keynote, Mentoring, and Networking sessions based on Tech and Non-Tech transformations in today’s fast-paced and fiercely competitive world.

Time: 10.00 AM on wards
Venue: AmazonLE MERIDIEN KOCHI, KUNDANNOOR, MARADU, KOCHI, INDIA

5. April 20-21,2018: India Entrepreneurs Meet 2018

This is the 4th season of India Entrepreneurs Meet 2018 in association with eTailing India, edvantez& Bombay Stock Exchange which showcase 1000+ Startups, Entrepreneurs, eTailers, Corporates etc from various industries.

Time: 12.00 PM on wards
Venue: BOMBAY STOCK EXCHANGE, KALA GHODA, FORT, MUMBAI, INDIA

6. April 20, 2018: Innovation @Core- Retail & Logistics

Z Nation Lab is organizing the next Corporate Innovation program for all start-ups in Retail & Logistics Space. As a part of this program, we work closely with corporate innovation teams to bring new technology, products, and services to life through startup partnerships and collaborative industry accelerators. This event will be presided over by Top Corporate Executives from Infiniti Retail, Essar Retail, Future Group, Shopper stop, Mother Dairy, Raymonds and many more. Meet the Leaders: Mr. Meheriar Patel, CTO-Essar Retail & CIO AGC Network Mr. RanjitSatyanath, CIO-Infiniti Retail Ltd. PradiptaSahoo, Head of Business-Mother Dairy Mr. Ajay Aggarwal as exRetail, e-commerce Entrepreneur, Adviser, Mentor, Evangelist Mr. Robot Lobo, Ex Group President- Raymonds, Ex CEO Piramal Enterprises Ltd We would like to take this opportunity to invite you to send in your entries asap & get an opportunity to work with top corporates in Retail & logistics.

Time: 7.00 PM on wards
Venue: Z Nation Lab, Mumbai

7. April 28, 2018 : Must Learn To Cut Startup Costs by 30% :Boost Business With Key Skills

What Will You Learn?
• Learn basic soft skills and technical skills that makes you self-reliant to save your startups operational costs.
• Startup Specific Soft Skills: 3 key Skills that save your operational and manpower costs ,Learn key startup specific communication skills, deadline management , Art of Closing Sales ,Art of communicating Unique Value Proposition , Building Trust and Lasting Impression ,Creative Thinking, Managing Work Pressure and Stress, Building Founders persona
• Overview of Basic Technical Skills : Learn basic structure of website , basic graphic designing concept and promotional video making process
• Learn how to do away with costly resources and excessive manpower support
• Learn how to manage all interaction points with vendors, customers and employees with excellence
• Understand the startup business roadmap and be prepared to face the business world with excellence
• Become aware of the ground realities at every step during start-up journey

Time: 10.00 AM to 4.30 PM
Venue:Indian Social Institute, Delhi
Entry Fee: INR 1500

Across the Border: Finland

Country: Finland

Overview

If you asked about technology in Finland 10 years ago, you’d have been told all about Nokia. Ask the same question now, and the answer would probably involve video games. As the startup scene in the Nordic country grows, the response in the future could be much more varied.

The fate of Nokia and the decline of its paper industry have forced Finland to rethink its economy and move towards a more daring approach supported by a highly competitive global economy resulting in the resurgence of Finnish startup system.

Most startups in Finland are in the field of IT and gaming industry. Finland hosts one of the most active and rapidly expanding video game industries in the world, but the country also produces a diversity of startups, for example, digital health.

Growth Driver:

Students lead Finnish startup communities are increasing and help promising early-stage startups to get ready for the next step and encourage for competition on the global market.

Coding was recently introduced into the school curriculum and the Youth department of the City of Helsinki is leading the way globally on running youth clubs and summer camps focused on game development.

The rise of the student movement is also behind the international Slush conference organized every year in November in Finland making Helsinki the startup center of Northern Europe. The Conference attracted over 20,000 participants from around 80 countries, 2,600 startups, 1,500 investors and 600 journalists in Helsinki and has expanded to Asia.

These initiatives have encouraged students to consider entrepreneurship as a viable career option and have created a positive atmosphere around entrepreneurship supported by the entire community.

Helsinki-The next silicon valley:
The city has a rich entrepreneurial legacy, of course. Nokia, based in the suburb of Espoo, grew into a multinational company and a telecommunications pioneer. Likewise, Linux was first developed at the University of Helsinki. Today, the area hosts a leading technology event - Slush, and is home to some of the premier gaming companies in the world, including Rovio and Supercell. The latter, maker of Clash of Clans, sold an 84 percent stake in itself last year to the Chinese company, Tencent, well known for the game PUBG, for $8.6 billion.

The strongest feature of the Helsinki startup ecosystem is its Global Connectedness, which has helped open up global markets for local startups.

Venture funding has increased in recent years, and Helsinki has a relatively high level of early-stage funding per startup. According to those who served on the event’s panel, more non-Finnish VCs are investing in the ecosystem (and more Finnish VCs are investing outside the country).

As a small city, Helsinki has a high density of startups, but its overall Output is lower than other ecosystems at the Globalization phase.

Overview of the Finnish Gaming Industry:

  • Mobile – Saturation, Consolidation and Instutionalization: The Mobile game industry is becoming bigger, more saturated and segmented. This is leading to even more consolidated and institutionalized markets with a slim, but still existing chance of survival for small developers. To somehow describe the scale of competition, over 21,000 new games were released in the Apple App store in May 2016 alone, and according to some estimates, the year 2016 saw a total of 760,000 new games when all platforms are considered.

 

  • PC and Console – New Indie Platforms: As competition is getting harder on mobile, many developers are moving their main focus from mobile to Steam or, in some cases, to online console stores, introducing data driven games design and the Free2Play business model to those platforms. As the example of the success of Colossal Order’s Cities: Skylines demonstrates, small studios can build big success stories on PC using the traditional pay-per-download model. However, Steam is also starting to get more and more crowded, and some developers are therefore now starting to experiment with browser based games.

 

  • VR & AR: Still at an early Stage, there have been high expectations for VR markets. However, currently, the VR markets themselves are still too small for most developers to build profitable business and entering the markets requires very specific new skills and knowledge. The actual breakthrough seems to be taking longer than expected, but once it comes, it is likely to be much bigger than expected.

 

Compared to VR, AR markets are more mature and more easily accessible for traditional mobile developers. Nintendo’s Pokémon Go was a big hit in the summer of 2016. Although Pokémon Go was the biggest global hit of 2016, it has not started a new AR boom. The introduction of AR solutions built for contact lenses will be one of the key defining moments of game industry.

Dominant startups from Finland:

  • Supercell is a gaming company best known for its Clash of Clans and Hay-Day.
  • Jolla develops mobile devices and its own independent mobile operating system Sailfish OS.
  • Rovio Entertainment with its video game Angry Bird is one of the most internationally recognizable video game and movie icons.
  • Northern-Finland based mobile e-sports company Critical Force well known for its massively growing game, Critical Ops.
  • Walkbase – The next generation of in-store analytics and marketing solutions for traditional, offline retailers.
  • Kiosked – Advertising automation platform.

Facts about the Startups in Finland:

  • There are around 2,000 young growth companies in Finland.
  • Finland counts 335,000 excellent IT professionals, 36% of whom are between 18-34 years old.
  • The turnover of the Finnish gaming industry in 2016 was 2.8 billion euros.
  • The growing business sectors are in education technology, industrial internet and digital services, software, health and wellbeing, gaming and environment and energy

 

Challenges faced by the startups:

  • Finding Senior employees
  • Competition and saturation of the market
  • Economic challenges
  • Unpredictability of the Industry, Technology trends, regulatory framework and unpredictability of customers create an environment very hard to operate in
  • Managing growth
Get it Right - Key Digital Credentials

In today’s world it has become a common practice to maintain key login credentials with consultants, especially in case of startups wherein their login credentials are created and maintained by consultants. This may result in huge security issues for startups on a later date.

In case of startups “Key Digital Login Credentials” shall include Income Tax E- Filing Credentials, TRACES Credentials, GST Credentials, Bank login details etc. It is very important for startups to take adequate measures for protecting these credentials. Unauthorized use of the same may put them in litigative situations.

These days most of the banks are offering maker and checker facilities for corporate accounts.

Maker is the person who creates the transaction (Eg: he sets payments or funds transfer). Checker is the one who authorizes the transaction created by the maker. This facility results in dual control, thereby minimizing the chances of frauds. Though it is not advisable not to provide bank credentials to any third party in case of extreme situations, startups can provide maker powers to their consultants and retain the checker power with themselves.

Today most of the filings to be made with the Income Tax Department are online. Startups can file their Income Tax (ITR’s) and other related returns (Form 3CA -CD, Form 3CEB) online. In case of foreign remittances additional returns (15CA and 15CB) shall also be filed on the Income tax Portal. Even initial documents called upon by the Income tax Officials at the time of scrutiny are also required to be filed online, though earlier the same had to be submitted manually.

If income tax login credentials are accessed by third parties, it may result in several security issues to startups. Their returns can be viewed and downloaded by third parties. Such Third parties can misuse the information obtained by them. They can file incorrect returns just to put the companies in litigation.

TRACES is used for filing TDS Returns. These returns are filed on a quarterly basis. Many times startups are not even aware whether such returns are being filed for their company or not. Even though filing of such returns is delegated by them to their consultants they should maintain the login details with themselves and cross verify the returns filed by consultants at regular intervals. In case of any discrepancy they should contact the consultants immediately, as any error, omission etc. in filing these returns may attract huge penalties.

All of us know that GST has been the hot topic in the past few months. With the introduction of GST they have been huge changes in the Indirect Taxation System. Earlier multiple returns had to be filed such as Excise, VAT, Service Tax, CST. But now all of them are subsumed and just one GST Return is to be filed.

GST Credentials also have huge relevance. Any communication between then GST Department and the Tax Payer is done through the GST Portal. A tax payer can file:

  1. Monthly returns (GSTR-1 and GSTR-3B)
  2. Refund Applications (RFD 01 and RFD 01-A)
  3. LUT Applications (RFD- 11)
  4. TDS and TCS Returns
  5. Make Tax Payments etc.

In case a third party gets access to the above credentials he can access all the above returns (tampering integrity and confidentiality). One can also file incorrect returns like in case of income tax so as to put the company in litigation. Most of the communications in the future shall also be made by the department to the tax payer online. Hence safeguarding these credentials is very essential.

Having discussed the importance of login credentials, let’s now consider few tips to be followed for creating a strong password as creating strong passwords is the first step towards securing login credentials from third parties:

  • Don’t use names, surnames, pet names of family members, friends or pets, birthdays, anniversaries, or common phrases.
  • Your password has to be at least 6 characters long.
  • Must contain at least-
    • One lower case letter,
    • One upper case letter,
    • One digit
    • One of these special characters ~!@#$%^&*()_+
  • Change your password from time to time.
  • Don’t have common password for all accounts.
  • The best place to store your password is in your head, but if you tend to forget these types of things please make sure that you write your password down and store in a very secure place.

Following the above measures would prevent tampering of password by unauthorized persons.

Startups should be more careful in creating and handling credentials. As far as possible they should handle such credentials by themselves. However in case of extreme situations (may be for a particular job) they should share the same with consultants and third parties. Such credentials should be changed once the job is done. If the same are shared with consultants they should make sure that the consultants are taking adequate measures for safeguarding the same.

Down the Memory Lane- Flock
Flock

In a professional setting, there was never much disruption in communication and team collaboration until the creation of Flock. Flock was founded in 2014 by CEO BhavinTurakhia at the intersection of increasing use of messenger apps and their growing use in context of business services.

Flock is a messaging and collaboration tool that clearly demarcates the personal and professional life of its users. It prevents the chances of mix up of work and personal messages that may happen when popular messenger apps are used for the purpose of work.

Operating on a freemium model, Flock enables quick communication across platforms without IT admin support. Flock seeks to reduce asynchronous communication over emails, where a response could be due for several days or face-to-face meetings, which could take a considerable amount of time to set up. In fact, Flock claims to have reduced the dependence on emails by 40%, in person meetings by 60% and increased the team productivity by 40%.

Flock boasts of a better integration with apps from Google like its Drive, Trellos etc., and provides a set of business apps like Reminders, Polls, Shared To-do among many others. Catering to the accelerated demand for increased need of efficiency in native langauages, Flock supports multiple languages such as French, Spanish etc.

Flock has an acclaimed clientele such as Yepme, Voonik, Accenture, Princeton University, RICOH among several others. The demand has increased tremendously since Flock’s entry in the market, leading CEO BhavinTurakhia to invest an additional $25 million in 2017, apart from the original $20 million invested by him in 2014.

While Flock faces intense competition from messenger services such as WhatsApp, Slack, Skype, Jabber etc., its aggregation of several value added services useful to upcoming startups and business, in addition to its flexible subscription model is surely to give it the clout to succeed, and makes it one of the startups to look out for.

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